Remarkability | Brand Building
for Capps Digital Solutions
Furthering a brand through competitive differentiation
Software company, Capps Digital Solutions, wanted to refine their brand communications and clearly articulate what sets them apart from their competition.
Idea Sandbox conducted a comprehensive brand and remarkability audit. This included an evaluation of the products, services, positioning, process, and perception both inside and outside the company. Competitors, vendors, and customer insights were included to provide broad feedback.
The final Marketing Point-of-View document was used by Capps to refine their brand and communication strategies.