for La Brea Bakery
Using a “fresh eyes” approach to confirm appropriate brand direction
As the most recognized artisan bakery in North America, La Brea Bakery has been growing like gangbusters over the past several years. The leadership team wanted to make sure their marketing planning was as good as their breads.
Idea Sandbox conducted a brand audit of the business by surveying employees, customers, and retailers carrying La Brea Bread products. This information was distilled into a Marketing Point-of-View and presented to the leadership and marketing teams.
The information has been used by La Brea Bakery to develop their overall marketing strategy.