Why Marketing and IT Belong Together
In their latest book, Converge:Transforming Business at the Intersection
of Marketing and Technology, Bob Lord and Ray Velez explain how the merging of technology, media, and creativity is revolutionizing marketing and business strategy.
Converge Virtual Book Tour
The virtual book tour begins this Monday, September 9 over at The Chief Marketing Technologist Blog.
Starting Monday (September 9), Ray Velez will be sharing additional insights on the need to merge IT and marketing with five different marketing and technology bloggers – one per day – until the tour ends on Friday.
We can’t wait to follow along!
By the way, you can follow Ray on Twitter at @RVelez.
Additionally, you’ll find each participating blogger’s Twitter handle below.
Converge: Transforming Business at the Intersection
of Marketing and Technology
by Bob Lord and Ray Velez
Here’s the full schedule:
|The Chief Marketing Technologist Blog
|Mon. September 9|
|Brand as Business Bites
Denise Lee Yohn
|Tue. September 10|
|Wed. September 11|
|Thur. September 12|
|Fri. September 13|