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TV Commercials – The Fine Print

While watching The Office on NYC this evening I saw a Vicks DayQuil commercial stating that taking DayQuil will help you “feel better fast!” If you read the fine print at the bottom of the screen it says:

VS. TAKING NOTHING.”

That’s a no brainer… Of course taking a medication designed to relieve cold symptoms will help you feel better faster than NOT taking anything.

The tricky thing is… watching the commercial, you’d think they’re stating that taking DayQuil will make you feel better faster than another medication… That it’s a better medicine…

Have ever read the fine print on TV commercials? It can actually be very educational and entertaining. It’s not easy… It’s fine print (thus the name “fine print”) and only displayed for a short time.

Another ad just run was for the new Jeep Commander – called “Ocean.” There’s a family of four looking through their sunroof and they see fish overhead. The camera zooms out and you see the Jeep driving onto shore out of the ocean. The fine print says:

“FICTIONALIZATION. NOT SUITABLE FOR UNDERWWATER DRIVING”

The interesting thing is that typically I wouldn’t have even caught which brand it was, and often not even recall the product… I paid particular attention so you could look for these too.

Have you noticed the fine print?

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