Innovation Report By Google
Google has just published “Think Quarterly” and the Q3’11 is their Innovation Issue.
As the cover welcome note states…
…We’ve curated big ideas from heads of industry, leading experts and our homegrown visionaries — all to help guide your own thinking. In our inaugural US issue, we focus on Innovation. Where can you break molds and shape the future? We hope this gives you inspiration, insight, and some new ideas of your own.
It is worth checking out simply to read the piece called “The Eight Pillars of Innovation” by Google’s Advertising SVP, Susan Wojcicki.
The article calls out:
- Have a mission that matters.
- Think big but start small.
- Strive for continual innovation, not instant perfection.
- Look for ideas everywhere.
- Share everything.
- Spark with imagination, fuel with data.
- Be a platform.
- Never fail to fail.
Thanks to Steve Rubel for pointing this out.
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I loved the list of tips for being creative, particularly the last one – Never fail to fail. I’ve been taking improv classes at the local improv theatre for several months, and the first and most important lesson we were taught is to embrace failure. Nothing is scarier than failure, but as soon as you begin to look at it as a chance to learn and grow, the fear becomes completely manageable.
Don’t let the fear of failure hold you back. When things don’t go quite right, take the chance to celebrate your moment of enlightenment, then try something else. Happy failing!
-Audrey