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June 22, 2007

BRAND BUILDING

Strong Brand Awareness, Logo

Despite not being able to read the names of these products, I'll bet you can identify both brands of beverages on this table.

On a recent trip to Egypt, I was served products with packaging in the local language - Arabic.

It's amazing how repeated exposure to a logo as well as consistent color scheme and package shape can burn a product into our minds.

Don't recognize them? Click to see the photo with the brands revealed.

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