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The Buzz of the Starbucks Bee Movie

The announcement of Starbucks participation in promoting a movie has got folks a buzzin.’ But so far it isn’t necessarily the kind of buzz Starbucks is hoping for.

Friends keep asking when Starbucks will start giving away Happy Meal-style movie toys and premiums.

Jackie and Ben at Customer Evangelists wonder if Howard has “jumped the couch.” Take a look at their open letter to Howard Schultz

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