Strategic Sweet Spot
According to Harvard Business Review the strategic sweet spot of a company is “where it meets customer’s needs in a way that rivals can’t, given the context in which it competes.
(Source: “Can You Say What Your Strategy Is?” by David J. Collis and Michael G. Rukstad, Harvard Business Review, April 2008, page 89)
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Kelly… I actually created a graphic found in the printed version of the article. So I can’t take credit for the idea behind it, but rather re-working it to bring it to readers of Idea Sandbox!
As always Kelly, thank you for your reactions and comments.
Paul,
That graphic is great. The message is simple and true.
Summed a ten page article (I’m guessing? I read a lot of HBR but I missed that one) up in about 300 pixels. Love it!
Regards,
Kelly
hi Kelly, gday paul and feelow browsers
Cheers, i actually had that same ahrvard business review version, and was half way thru a uni report n lost the damn thing, i found yours on the web, and hey presto… im back on fire.. up late, but mmm the joys of doing uni..
Well done, well researched. However, it is what you do with your sweet spot that makes the difference.
Check my website for a program to build success on the sweet spot concept.