Looking for a Present for a Five Year Old?

This article is a shameless plug for the picture book series KeeKee's Big Adventures. Hot off the printing press - just this month - KeeKee's Big Adventures in Rome, Italy the children's picture book featuring KeeKee, who travels the world in [...]

Looking for a Present for a Five Year Old?

50 Ways To Differentiate Your Brand

The following article is so good... I had to copy/paste it to share with you. In fact, it was shared with us by John Moore from Brand Autopsy. It is by Derrick Day and co-authored by The Blake Project’s Mark Di [...]

50 Ways To Differentiate Your Brand

We Miss Local Store Marketing, Starbucks

Dear Starbucks, You know I love you. We've had loads of great times together. We've learned a lot and helped each other out in good and bad times. As a friend, I have to be honest with you. I know you [...]

We Miss Local Store Marketing, Starbucks

Forget The Extra Mile, Just Go The Extra Steps

We want great experiences from those with whom we do business. Our customers want the same from us. However, sometimes our focus on "going the extra mile" for our customers causes us to neglect the basics. For example, Starbucks Coffee has [...]

Forget The Extra Mile, Just Go The Extra Steps

“The Passion Conversation” Podcast “with” John Moore

Today is the day John Moore, author of The Passion Conversation, was supposed to record an audio podcast for Idea Sandbox. After going back and forth on timing we finally booked an hour to talk. But, John couldn't "make the call." [...]

“The Passion Conversation” Podcast “with” John Moore

How Marketing Affects Pricing

POINT: Paul Williams In many organizations, we marketers don’t play a role in setting pricing. That is determined by the product, sales, or finance teams. […]

How Marketing Affects Pricing

How To Be Cooler Than Your Competition

Alexander Calderwood, co-foudner of the Ace Hotel, was interviewed in the '10 issue of Entrepreneur magazine. In addition to an interesting article, reporter Jennifer Wang summarized Calderwood's philosophy on how to be cooler than the competition. Three years later the Ace is just [...]

How To Be Cooler Than Your Competition

Barilla Brand Blunder?

The chairman of Barilla Italian food company, Guido Barilla, was interviewed on Italian radio this week. He is being criticized for making anti-gay comments during the interview. The quote zipping around the internet is that he said his company: "would never [...]

Barilla Brand Blunder?

New Seasons Market, The Best Fine Print… Ever!

Once in a while you come across a business that "gets it." They just get how to make their customers happy. They cut through the red tape and bullroar because it just makes sense to put people first. A remarkable example [...]

New Seasons Market, The Best Fine Print… Ever!
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