I don't currently live near an L.L.Bean. I don't currently own L.L. Bean product. But from this moment forward, I will stop in an L.L. Bean any chance I get. I will visit their website to see if there is anything [...]
I snapped this a couple of weeks ago while shopping in Washington DC... L.L.Bean has it right. They're not offering unusual discounts, slashing prices, cutting quality or any non-sense. As Chris McCormick the CEO says... they've never played games with their [...]
Remember as a child - or perhaps you have a child at home - when asking one question, it often leads to a string of additional questions? How come? Why? Why is that? This is simply a way of of trying [...]
How would you like some free advice that may help to grow your business? This "Friday the 13th" is your lucky day! A couple of weeks ago, I crafted a post for the MarketingProfs Daily Fix blog... I asked for help [...]
I'm in a timezone where watching the Super Bowl requires an all-niter. So, first thing post-game Monday morning, I Googled "Super Bowl XLIII ads" and watched the TV commercials back-to-back. My overall reaction was... very little reaction. Marketers anticipate Super Bowl [...]
This panel is part of marketer/author/artist Tom Fishburne's Brand Camp cartoon series. The "Idea Factory" is Tom's evaluation of "factory-thinking," a thought inspired by Seth Godin's book, Tribes. Tom's illustration points out how many organizations have constructed an efficient "factory" equipped [...]
This ad just arrived in my inbox. Very clever. This is to promote Valentine's giving... The tagline reads: "The ultimate love note. Give an engraved iPod nano this Valentine's Day." The ad is clean. Clever. Features the product. It's fresh and [...]
(I'm sure you'll find the words of President Obama in other places... but I plan to refer to them in future posts. Enjoy.) President Barack Obama Inaugural Address Tuesday, January 20, 2009 - Washington, D.C. My fellow citizens: I stand here [...]
