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How To Be The Champion

As my high school history teacher Tom “Moto” Pile used to challenge we students: He used to goad… Do you have what it takes? Do you have MOX….ie?! Are you gonna suck it up, or are you too LA…zy!? You gotta have GUMP…shun! You gotta want it! In re-telling, he sounds mean. But, it was actually good, tough love. Moto …

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5 Clever Business Lessons From The Sport Of Orienteering

Ever heard of Orienteering? Orienteering is an outdoor sport where you have to figure out where to go based on figuring out where you are. Running a business in today is a lot like Orienteering. I figure there are Orienteering lessons we can apply to Marketeering. Here’s what I found… In Orienteering, competitors race through unfamiliar (and often rugged) terrain …

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Brainstorming: Sponge Versus Sieve

One of the reasons we find brainstorming intimidating is that some people are better than others in squeezing ideas out of their heads. These people – while amazing because they seem to have magical powers and some conduit to divine inspiration – make the rest of us feel stupid and doubt our creative ability. Why can’t I pop out ideas …

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Productive or Active?

This sticky note has been stuck to my computer monitor for a while. Now I have a smaller note that states “busy ≠ productive.” Often we’re merely active in what we’re doing. Activity feels busy. But it’s not necessarily productive. Are you keeping yourself busy to avoid a project? Or have you fallen into the trap of doing busy work …

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Participants versus Attendees

I don’t think I’ve shared this story with you. One of my great bosses at Starbucks marketing used the expression, “The price of admission is participation.” What she meant was, if you want the privilege of being in the meetings the price you paid was adding value with thoughts and suggestions. One way to make meetings more efficient is to …

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The Five Stages Of Idea Acceptance

The book What A Great Idea! 2.0 by Chic Thompson is chock full o’ bits of wisdom that help with creativity and creating new ideas. One bit Chic writes about, is how new ideas are often struck down with “killer phrases.” These phrases reflect the lack of acceptance of something new or different. We’re all aware of these killer phrases, …

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Put A Smile In Your Voice

The image below is a relic from my first out-of-college job with the Disney Company. A page from a “While You Were Out” message pad. (I re-discovered this as a bookmark in my copy of George Orwell’s 1984).     I was a marketeer at the Disney Vacation Club (Disney’s non-timeshare timeshare) when it first launched in ’92. We call …

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Taking Action: 8 Ways to Classify Ideas

A fair amount of writing about brainstorming emphasizes not judging ideas too soon. A plethora of criticism about brainstorming argues it isn’t critical enough. No matter how you think-up ideas, eventually they must prove themselves worthy of helping you meet your objectives. A great way to evaluate your ideas is by categorizing them into what Edward de Bono in his …

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