POINT: Paul Williams First, it is most important to remember that social media tools are tactics that support a word of mouth marketing strategy. So much excitement lately, how easily companies and customers can directly connect to each other, we forget [...]
Thanks, Lee Clow's Beard - @LeeClowsBeard
POINT: John MooreAbsolutely everything. For marketing to be effective, that is making the cash register ring, a business must promote its products and services. […]
"If you set your bar at "amazing," it's awfully difficult to start..." today writes Seth Godin. He continues... Confronted with the gap between your vision of perfect and the reality of what you've created, the easiest path is no path. Shrug. [...]
POINT: Paul Williams As we were taught in our marketing and business classes, there are four basic stages of life for products, services, and companies. I love the graph below - redrawn from the book Universal Principles of Design by Rockport [...]
POINT: Paul Williams Call now! Click now to sign-up! Subscribe today! Each of these is a call to action. We marketers put ’em everywhere. The call to action is the punctuation at the end of our advertising message sentence. Dear Customer, [...]
POINT: John MooreTo me, a “brand promise” is what customers expect to experience with a business. Anytime a business delivers something different, it breaks its “brand promise” with customers. […]
POINT: John MooreThe true purpose of a mission statement is to help a company make appropriate business decisions. It’s a decision-making compass for a business and not a marketing blueprint. […]
POINT: Paul Williams A brand, doing its job well, shows personality in all it does, not just marketing. The way they greet customers. The wording on their packaging. The way they answer the phone. All should show that personality. Problems arise [...]
"How do we increase traffic and drive sales?" A client of ours is a burger joint with locations across the US. They make outrageously delicious burgers. Not just tasty beef burgers, but also an amazing turkey burger and one of the [...]