What Is Your Competition Doing?

Do you know how well your business compares to your competition? More specifically, when it comes to how well you deliver Customer Service and Product & Service Offerings; how comparatively innovative you are? Also, beyond your competition, how do you compare [...]

What Is Your Competition Doing?

“Converge” Virtual Book Tour Concludes Today!

Today's the final day of the virtual book tour for Converge: Transforming Business at the Intersection of Marketing and Technology by Bob Lord and Ray Velez. On Monday... Ray Velez expanded upon the major themes from the book over at Scott [...]

“Converge” Virtual Book Tour Concludes Today!

Why (And How) to Develop Great Ideas

To help make an idea great, it has got to have a “why” attached to it (the justification) and a “how” to make it possible (the logistics). Sometimes, when brainstorming, people become attached to certain ideas. Or maybe there is an [...]

Why (And How) to Develop Great Ideas

Don’t Manage Like a Stooge, Look Before You Leap

We are all in a hurry with our businesses. We all want results immediately. Because of this, we often act immediately without taking the time to think-up alternate ideas or think thru the implications of what are about to do. Something [...]

Don’t Manage Like a Stooge, Look Before You Leap

What Do Effective In-Store Marketing Campaigns Look Like?

POINT: John MooreWow! That’s a meaty question. Let’s simplify this and focus on the importance of communicating to two audiences to make a retail marketing promotion successful. One of the biggest lessons I learned from my retail marketing days at Starbucks [...]

What Do Effective In-Store Marketing Campaigns Look Like?

How Connected Should Your PR Activities Be To Marketing Activities?

POINT: John MoorePublic Relations plays a role in marketing efforts as it relates to awareness, influence, and credibility. Let’s be clear, for the most part, retail brands view Public Relations as Media Relations. Brands seek to use traditional media (print, television, [...]

How Connected Should Your PR Activities Be To Marketing Activities?

Understanding Your Participants – Kid’s Special Entry

The Imaginarium is a children's retail store located around the world. The Toys-R-Us for the rest of the world. The photo below is from their location in Barcelona, Spain. [fancy_images width="581" height="401"][image title="Imaginarium Entry" alt=""]http://idea-sandbox.com/blog_images/Imaginarium_Barcelona.jpg[/image][/fancy_images] [click for larger view] This entrance [...]

Understanding Your Participants – Kid’s Special Entry
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