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Imitation Isn’t Always Flattering

While they say “imitation is the sincerest form of flattery” – a poor imitation isn’t much of a compliment.

Pictured below is a StarBox Coffe shop in Tirana, Albania, sent to me by my friend Jasper.

Star Box Coffe

Here is a shot I found on Flickr of the same place.

Star Box Coffe

I think most consumers could tell the difference between a genuine Starbucks and StarBox.

Besides, if Starbucks couldn’t win a court case in ’07 against South Korea’s Starpreya Coffee for trademark infringement – which uses the logo below – I don’t think StarBox Coffe needs to worry.

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