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The Problem With Food Glamour Shots

This is the worry of many a restaurant-chain marketer and operator (at least the ones that care). That the quality of appearance of actual prepared food won’t live up to the results of the stylized food shots used to advertise it.

A website by Jeff Kay compares fast food restaurant advertising food shots with photos of the actual purchased food.

Fast Food Photos vs. The Real Thing

The most disappointing presentation is the ad vs. the real McDonald’s Sausage Breakfast Burrito…

Ad


fast food photos vs the real thing

Actual

 

fast food photos vs the real thing

Although Arby’s Beef ‘n Cheddar is pretty sad as well…

Ad


fast food photos vs the real thing

Actual


fast food photos vs the real thing
It’s funny sad. We really don’t expect much more than you see here when we quickly buy and eat these foods.

Is the problem that the food photos promise too much? Or that the operators aren’t making and serving the products properly? Or both?

Does your company under-deliver on its promise? Are you offering a version of reality doesn’t match the promise?

View more at Jeff Kay’s West Virginia Surf Report.

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