Dunkin’ Hits Starbucks With ‘Pepsi Challenge’-Style Campaign
Have you seen Dunkin’ Donut’s latest advertising campaign and website?
They’ve asked “hard-working Americans” which coffee they prefer – and they evidently picked Dunkin’ Donuts. Just like the way Pepsi challenged the taste of Coca-Cola… Dunkin’ is taking on Starbucks.
In addition to advertising spots, they’ve got ecards you can send to friends and family to spread the word.
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Pictured above, my favorite is the one on the left featuring Starbucks baristas as the monkeys who see, hear and say no evil.
I guess that says something about Dunkin’ Donuts. Pepsi had to promote their challenge as the #2 choice over Coke. This aggressive move by Dunkin’ proves they are actually NOT #1 but WANT to be.