Sandblog Header

Dunkin’ Hits Starbucks With ‘Pepsi Challenge’-Style Campaign

Have you seen Dunkin’ Donut’s latest advertising campaign and website?

DunkinBeatStarbucks.com

They’ve asked “hard-working Americans” which coffee they prefer – and they evidently picked Dunkin’ Donuts. Just like the way Pepsi challenged the taste of Coca-Cola… Dunkin’ is taking on Starbucks.

In addition to advertising spots, they’ve got ecards you can send to friends and family to spread the word.


[click for larger view]

Pictured above, my favorite is the one on the left featuring Starbucks baristas as the monkeys who see, hear and say no evil.

I guess that says something about Dunkin’ Donuts. Pepsi had to promote their challenge as the #2 choice over Coke. This aggressive move by Dunkin’ proves they are actually NOT #1 but WANT to be.

Download PDF
    No Twitter Messages.