Sandblog Header

Build-A-Bond… er… Build-A-Bear Workshop

The October issue of Fast Company magazine features the annual Customer First awards. This year’s Customer-Centered Leader is Maxine Clark founder and Chief Executive Bear of Build-A-Bear Workshop.

Maxine is phenomenal. I gleaned best practices from Maxine while working on Starbucks customer service strategy. Despite her hectic schedule she treats everyone as if they were her highest and ONLY priority.

How does Maxine maintain the same personal connection with customers?

“With each child that enters our store, we have an opportunity to build a lasting memory,” she says. “Any business can think that way, whether you’re selling a screw, a bar of soap, or a bear.”

Nice work, Maxine!

Sandbox Fun Fact: Some of you may recall that I was one of the jurors who helped select last year’s Customer First Award winners and finalists. Fun stuff!

Download PDF
    No Twitter Messages.