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Book Scoop: “The Back of the Napkin” by Dan Roam

In March of 2008 a new book, “The Back of the Napkin: Problem Solving and Selling Ideas,” by Dan Roam is due to hit book shelves.

The Back of the Napkin by Dan Roam

Here’s a whole book dedicated to (1) solving problems through pictures and (2) big ideas can come from a simple place.

For those of you who have been following my bits of cocktail napkin wisdom, you’re aware I’m fond of the napkin as idea substrate [1].

Used properly, a humble napkin is more powerful than Excel or Powerpoint. It can help you crystallize your ideas, think outside the box, and communicate more powerfully than any traditional business presentation.

I’m looking forward to getting my mitts on this one!

You can learn more at Dan’s book site The Back of the Napkin (thebackofthenapkin.com) and/or read Dan’s Blog Digital Roam.

[1] sub•stratenoun, a substance or layer that underlies something, or on which some process occurs, in particular. ORIGIN early 19th cent.: anglicized form of substratum. (Source: New Oxford American Dictionary)

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