Last Updated on 12 October 2023

In March of 2008 a new book, “The Back of the Napkin: Problem Solving and Selling Ideas,” by Dan Roam hit book shelves.

Here’s a whole book dedicated to (1) solving problems through pictures and (2) big ideas can come from a simple place.

For those of you who have been following my bits of cocktail napkin wisdom, you’re aware I’m fond of the napkin as idea substrate [1].

Used properly, a humble napkin is more powerful than Excel or Powerpoint. It can help you crystallize your ideas, think outside the box, and communicate more powerfully than any traditional business presentation.

I’m looking forward to getting my mitts on this one!

You can learn more at Dan’s site Digital Roam. (All of his books are on his book page).

[1] sub•stratenoun, a substance or layer that underlies something, or on which some process occurs, in particular. ORIGIN early 19th cent.: anglicized form of substratum. (Source: New Oxford American Dictionary)