Book Scoop: “The Back of the Napkin” by Dan Roam
In March of 2008 a new book, “The Back of the Napkin: Problem Solving and Selling Ideas,” by Dan Roam is due to hit book shelves.
Here’s a whole book dedicated to (1) solving problems through pictures and (2) big ideas can come from a simple place.
Used properly, a humble napkin is more powerful than Excel or Powerpoint. It can help you crystallize your ideas, think outside the box, and communicate more powerfully than any traditional business presentation.
I’m looking forward to getting my mitts on this one!
 sub•strate – noun, a substance or layer that underlies something, or on which some process occurs, in particular. ORIGIN early 19th cent.: anglicized form of substratum. (Source: New Oxford American Dictionary)