When building your communications strategy – in trying to reach your customers and potential customers – it is critical to consider “where” these people are, and the best venue and vehicle with which to reach them.
The following list includes over 200 of the most common means and ways to reach customers. Use this to inspire your next strategy and brainstorm meeting. Use it as a checklist for potential vehicles you aren’t currently using.
For those of you in retail, you’ll appreciate the second list of signs and tools we marketers used at Starbucks Coffee to build awareness and communicate in-store and out-of-store.
The above list is based on the MarCom Awards entry ballot… these are the categories used to classify materials submitted for entry.
Bonus Starbucks Coffee Company List
Here is a bonus list of vehicles we used back in 2004 at Starbucks Coffee. One of the projects I worked on was to consolidate the number of message spaces in-store to reduce the messaging to the fewer, more meaningful elements.
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Food: Custom Pastry Bags
Food: Recipe Books / Cards
Food: Pastry Case Signage
Media / Press Kits
Food: Catering Menus
Happening / Community Boards
Menus (Take-Away)
Tumbler Art
Store Locator Brochures / Maps
Bag Wraps (Around Whole Bean)
Banner: In-Store
Banner: Parade
Banner: Booth
Banner: Street
Banner Topper
Black Apron Take Away
Coffee Floor Stand Insert
Coffee Floor Stand Sign
Coupon
Cube Insert (Acrylic Cubes/Tip Jar)
Direct Mail
Double Riser Wrap
Drive Through Magnet Strip
Extra Large Message
Extra Large Topper
Flyer
Food Case Magnetic Strip
Hang Tags
Holder for Black Apron Take Away
Invitation
Large (Window) Cling
Large Cube Wrap
Large Duetto Backer
Large Message
Large Shelf Skirt
Large Tent – Horizontal
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- Medium (Window) Cling
- Medium Message – Rectangle
- Medium Message – Square
- Medium Message B
- Medium Tent -Vertical
- Pastry Case Magnet Strip
- Pastry Topper
- POS Rack Shelf Sign
- POS Rack Top Insert
- POS Rack Top Sleeve
- Poster – Local Store
- Poster – Retail North America
- Print Ad
- Rack Shelf CD Holder
- Rack Shelf CD Sign
- Round (Window) Cling
- Sampling Calendar
- Sampling Tray Liner
- Short CD Backer
- Small (Window) Cling
- Small Message -Small Square
- Small Shelf Skirt
- Small Sweets Merchandiser
- Small (Table) Tent
- Spinner Topper Header (CD rack)
- Spinner Topper Insert (CD rack)
- Standard Cube Wrap
- Standard Riser Wrap
- Take-Away
- Tall CD Backer
- Tall Riser Wrap
- Tray Liner
- Partner (Employee) T-Shirt Art
- T-Sign
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If you have other venues or vehicles, please submit them and I’ll add them to this master list.
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