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Thursday, September 11, 2008

4

How To Use Bookmark Tags For Brand Insights

Ever wonder what people associate with your company or brand? I do.

One measure is to examine the “key words” people use when they bookmark your website/blog.

Delicious is an online bookmarking service that allows users to label a site with tags meaningful for that user. By viewing how Delicious users have tagged your site, you can get an idea of how you’re perceived.

The pie chart below represents Idea Sandbox is perceived. These are the most common tags Delicious users have stuck on Idea Sandbox.

I don’t see the word “retail” or “retail marketing” on that list. I’d like to be associated with retail marketing. This means that I… (a) don’t convey that, (b) don’t talk about it enough, or (c) perhaps I *do* talk about it, but that’s not how Delicious users have used my site.

Important to note…these are not the tags I use to describe my posts or site (like what Technorati reports)… this is what you have labeled.

You can use the URL look-up tool on Delicious (http://delicious.com/url/), to see what tags people have labeled any website.

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4 reactions

  • (1)
    Ben Young • Friday, September 12 2008 at 11:42 am

    Delicious however you realise is biased by the first few people who tag your site. As it will show up similar tags people have used to describe.

    So if you would like people to ‘tag’ you moreso on retail marketing, jump on delicious and bookmark your posts with those tags so they show up.

    I would note that you do say “Blogging about Remarkability, Creative Problem Solving, and Brand Building.”……

  • (2)
    Einat Adar • Tuesday, September 16 2008 at 9:46 pm

    It’s an interesting exercise and it shows powerfully that visitors are thinking about the value they can get out of the blog first, and what’s it all about later.

    Creativity does not necessarily belong to retail or marketing, but for the person who is interested in marketing, the label “creativity” helps nail down the unique value of your blog within the marketing blogs space.

    And I agree with Ben that retail marketing is not prominent in the blog. To you it may be obvious that it’s all about retail, but for the occasional visitors, and even a fairly consistent reader, it’s not. Plus, your ideas are useful in so many areas of marketing, it gives your blog a wider application even if you didn’t mean to.

  • (3)
    Sandra Einstein • Thursday, September 18 2008 at 10:17 pm

    There is so much out on the internet. I find it very overwhelming! I work with people to try to help them simplify their lives. Tossing in blogs, twitters, “delicious”, social networking sites, etc. does not add to one becoming more productive. These just cause for more loss of focus for the AD/HD community in trying to get organized and stay on task.

  • (4)
    Southman • Sunday, October 26 2008 at 10:43 am

    I think the experiment supports Ben’s view that the tags reflect the naive visitors’ view of this web site … and those who are new and only take a 5-second look before surfing on!

    So, maybe the headline should read “Blogging about Remarkable Marketing Ideas to grow your Retail Business”?

    Thoughts?

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