My Genius, My Guinness.
What appears to be a coaster with printing gone wrong... Am I drunk already?
Is actually an optical illusion/secret messages that uses a Guinness glass as a decoder.
What a brilliant idea, BBDO!
Thanks to Darrin at BrandingFire Blog for finding this.
Reactions
Paul,
Just brilliant. It helps that I love the product, but every beverage manufacturer is wishing they thought of it (and every designer or printer of the lowly tossaway coaster).
Note to self, a Guinness in front of me will improve my Vision...
Regards,
Kelly
Posted by: Kelly | February 12, 2008 1:42 AM
Paul,
Thanks for the link love, man! And just in time for Valentine's Day!!
Posted by: Darrin Dickey | February 14, 2008 12:24 PM
Fantastic Paul! I'll have to show this to my drinking buddy Bill Yenne. After all, he just wrote the book about Guinness... (and it's selling really well, too. The book, I mean :-)
http://www.amazon.com/Guinness-Year-Quest-Perfect-Pint/dp/0470120525/ref=pd_bbs_2?ie=UTF8&s=books&qid=1203550685&sr=8-2
Posted by: Dan Roam | February 20, 2008 6:39 PM
sooo cool. I want one.
http://www.ministrybestpractices.com/2008/02/5-ways-to-spark-creativity.html
Posted by: Bill | February 23, 2008 5:07 PM
Bill... you want a coaster? Or a beer?
Posted by: Paul (from Idea Sandbox) | February 24, 2008 4:58 AM
How do I get one?
Posted by: Anthony | March 17, 2008 11:58 AM
