Meatball Sundae Virtual Book Tour, Day 3: Brand Mix with Martin Bishop
by Martin Bishop
Martin and Seth discussed a series of questions...
Getting into the game
What about branding?
What would Josiah do?
Ralph Lauren - a meatball sandwich?
How long have they got?
You will also enjoy Martin's ideas inspired in reading Meatball Sundae. Here are his thoughts...
- The consumer's voice - It's louder than it used to be and how I used mine
- Get your story straight - How Circuit City didn't
- Blogs - An example of local government getting in on the act
- The role of innovation - A lifeline for big companies?
Be sure to check out all the sites participating in this tour...
Monday 14 - Brand Autopsy
Tuesday 15 - Make It Great!
Wednesday 16 - Brand Mix
Thursday 17 - SpinningSilk Multimedia
Friday 18 - 800-CEO-READ Blog
