Tuesday, June 26, 2007
Pop Stands Out In A Crowd
I just started reading a book by Sam Horn called “Pop! Stand Out In Any Crowd” it is about creating messages that are Purposeful, Original, and Pithy… but I’ll be talking about that at a later time….
I thought it was cool that I came across a “can” of pop that stands out from the crowd.
Take a look…
I’ve got my business card behind the ‘can’ and you can see it is clear. Made of clear plastic instead of metal.
What a great way to package a beverage wanting to be different.
It’s flavored sparkling water… this was green apple, there was also an orange. It was delicious, crisp, and refreshing.
Using a clear package gives the impression that there is less “stuff” in it and that it is more pure… It looked more refreshing than the other choices…
Now that you’ve seen it… this type package makes sense… It’s basically a common plastic bottle, chopped off at the top with a can lid put onto it… But, it isn’t something you’d immediately think of… change the metal package to plastic.
I purchased this in Amsterdam. It is produced and packaged in the Netherlands… Let me know if you’ve seen this package in your market…
Is it still a can if it is not a can?
I’m from Hong Kong and have been reading your blog for a while.
A minor brand introduced similar kind of packaging (different brand, of course) almost 5 years back in Hong Kong.
It was very innovative then and made a lot of noise. Unfortunately, it was killed by Coca Coke later on…
Thanks for the information, Wildcard… Wow… that packaging has been around for five years… Where have *I* been!?
Thanks for being a regular reader… Let me know what problem solving, brand building, or remarkability challenges you have, and I’ll see how I can help!
what is the name of the packaging because i remember a girl having it that i knew and I really wanted to try one! so could you PLEASE tell me where I could find one.
Maria… I purchased this in Amsterdam… at a vendor at the Albert Cuyp market to be precise.
I haven’t seen it anywhere else though.
Thanks for reading Idea Sandbox! – Paul
i was looking for a soda i drank sometimes as a child, it had these clear plastic cans… wound up on this site.
The soda im talking about was clear and had two flavors, green and orange. Green was probably lime, might even have been apple. this was 15 or more years ago. Anyone remember those?
My boss here in Phoenix found this exact plastic soda can at the Asian market here in Phoenix on 44th St. and the 202 freeway. It is Phoenix’s little China town or Asian market place. You may want to look for an Asian grocery store in your city if you do not want to travel to Phoenix or Amsterdam.