New on Idea Sandbox! If you hover over a link on my site a small image pops-up of the linked page. Now you can see where you may go before you click.

This free-to-install feature, called "Snap Preview Anywhere," is from a search-engine company called Snap.

From a customer service perspective... readers like you can now preview where a link will take you, thus allowing you to decide upfront if you actually want/need to go there.

From a marketing perspective (as the owner of a business and a webmaster) it seems like my pages will be stickier. You won't have to leave Idea Sandbox to check out that link... So perhaps you'll stay longer on my site.

If you have a blog or website and want to add an enhancement for your readers, check Snap out... It simply involves a line or two of code and a couple of minutes from sign-up to installation...

What's masterful about Snaps approach is that they are actually in the search engine business. Allowing websites to use their 'Snap Preview Anywhere' is a viral way to spread the word about their key product - the search engine. Brilliant.

It worked for me... 20 minutes ago I was browsing a site that had this cool pop-up thing... I followed the link to Snap... signed-up... installed... and now I'm an evangelist. Nice work, Snap!

Let me know what you think about this new feature by placing a vote on the home page of this blog (upper right-hand corner).

Here's some of what Snap says about themselves their ABOUT page...

Snap is an Idealab company located in Pasadena, California... We're a small group fighting a big battle to deliver a step-function change in the search experience... We're passionate, committed and are confident enough to think we can make a difference...

They say that winning attracts winners and those of us at Snap have come here to build the next great search engine. ...We're having fun building The other way to Search™.

Our strategy is to constantly innovate on all fronts — technology, product, marketing, advertising, and business operations...