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Author Archive for: ‘Paul’

  • Powerful Sentence Starter: “So That…”

    Do you describe the value your products and services provide for your customers? Some of your customers may be interested in features. They want to compare yours to the competitor. Your camera has patented image-stabilization technology. Some may be interested in the benefits. Your image-stabilization …

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  • Exit the Wheel, Take the Escalator

    You know that swift glide-y feeling you get when you walk on an escalator. You’re moving faster than you normally would with the same effort. That’s the feeling we all want when we work. Instead, it often feels more like running in an exercise wheel. …

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  • Four Situations, Why You Would Need To Brainstorm

    While there are innumerable reasons for hosting a brainstorming session, the purpose for meeting can be summarized with four situations. They are the need to meet to: (1) Fix Something / Solve Problem,   (2) Grow Something,   (3) Think-Up Ideas / Fill Idea Pipeline, …

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  • “How to Solve Problems” 1947-style

    I recently discovered this 8th grade arithmetic book from 1947 on the bookshelves at my parents’ house. It’s got a great collection of images that match the mid-century art style of Idea Sandbox. In addition to the images, I found this piece on page 304 …

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  • How To Think Big At Work (And Life)

    “Where success is concerned, people are not measured in feet and inches, or pounds, or college degrees, or family background; they are measured by the size of their thinking. How big we think, determines the size of our accomplishments.”   Great words of wisdom from …

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  • Thwart The “Idea Killers” with BINGO

    We're all familiar with the game BINGO. Fill out the game card, get five in a row to win. Yell, "BINGO!" Nearly as many of us are familiar with business jargon-based BINGO cards. These cards feature overused phrases and jargon we leverage and maximize like ...Read More
  • Now Is When You’re Waiting For

    Many of us have been waiting for the right moment. The right moment to… ask the boss for a raise; find a job that’s more satisfying; pitch your new product idea; propose; start writing your book; launch your own blog; suggest that better way of …

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  • How To Drive Sales – The Basics

    Ah… “Drive Sales.” Is there a company that doesn’t have “sales driving” as a key strategy? It can’t be much simpler than a choice of three levers. (1)Find New Customers Create a New Market with a new product or service, or Go deeper with your …

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  • Childlike Creativity

    At Idea Sandbox we talk a lot about being childlike and using your imagination… how solving problems is about creativity and how creativity is driven by your ability to imagine new ideas… I found this interesting bit about being more like a child in Rob …

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  • Begin At The End, For Better Strategy

    One of the best starting points for a strategy session is at the end of it. Starting by clearly expressing what the end results should be, serves as a clear target for participants to aim for. I’m talking about more than the objective, but what …

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