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Author Archive for: ‘Paul’

  • Creativity Is More Practice Than Magic

    As problem solvers our role is to support companies, clients, and customers by solving their business problems. We’re asked to help drive sales, increase traffic, and build community. These challenges, and others, are solved through our ability to combine ideas in new and meaningful ways. …

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  • Rules Of The Garage

    [The garage where Hewlett and Packard started HP, 1939 photo] Founders Bill Hewlett and David Packard had the right idea when they first built their company. They believed if you had passion for what you did – and did it with quality – the money …

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  • Delivering Customer Service at Hooters

    On Saturday I had hot wings and a beer at a Hooters restaurant. For those of you not familiar with Hooters… They are a US-based restaurant chain best known for their hot buffalo wings and Hooter Girls – attractive waitresses dressed in low-cut white tank …

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  • Love What You Do

    I received an email from a friend who works at Starbucks. In the auto-signature of her e-mail was this “Love What You Do” graphic. It is just one element hiring teams use to communicate enthusiasm for working at Starbucks. Potential candidates see this ‘badge’ in …

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  • The Problem With Food Glamour Shots

    This is the worry of many a restaurant-chain marketer and operator (at least the ones that care). That the quality of appearance of actual prepared food won’t live up to the results of the stylized food shots used to advertise it. A website by Jeff …

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  • Making Better Decisions Considering Time, Talent & Treasure

    Being more innovative requires making better decisions. A friend uses a filter called “Time, Talent, Treasure” to help her make important decisions. She learned this from a co-worker years ago and passed it along to me. And, now I pass it to you. When determining …

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  • Happy New Year

    “Comp Yourself” in 2015

    Happy New Year! It’s resolution season. How do you avoid the let-down of resolutions earnestly created in January that may not last until February? Instead of setting resolutions, I recommend a simple life philosophy that will stick. Comp Yourself. That’s it. That’s the entire philosophy. …

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  • Levers1

    Getting Innovation Done, Being The Champion

    Bringing to life programs and ideas that create innovation often requires persuasion. New ideas can be perceived as risky, dangerous, and create the “unknown.” Seth Godin, offers a recommendation to help get the lever pulled that helps to create the change you’re looking for. Below …

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  • Better Problem Solving With Framing

    When you're looking to innovate, take advantage of an opportunity, or solve a problem... one of your first steps should be to define precisely or "frame" that opportunity or problem. Your frame is how you narrow and pinpoint what you choose to solve. Better framing ...Read More
  • Productive or Active?

    This sticky note has been stuck to my computer monitor for a while. Now I have a smaller note that states “busy ≠ productive.” Often we’re merely active in what we’re doing. Activity feels busy. But it’s not necessarily productive. Are you keeping yourself busy …

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