Author Archive for: ‘Paul’

  • Put A Smile In Your Voice

    The image below is a relic from my first out-of-college job with the Disney Company. A page from a “While You Were Out” message pad. (I re-discovered this as a bookmark in my copy of George Orwell’s 1984).     I was a marketeer at …

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  • Taking Action: 8 Ways to Classify Ideas

    A fair amount of writing about brainstorming emphasizes not judging ideas too soon. A plethora of criticism about brainstorming argues it isn’t critical enough. No matter how you think-up ideas, eventually they must prove themselves worthy of helping you meet your objectives. A great way …

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  • It Pays To Be Different

    Differentiation. *Bleck* Differentiation has become one of those marketing buzz words we hear too often. So frequently, the term seems to have lost its meaning. Nevertheless, it is a very important concept. I prefer the term “remarkability.” Doing the things that cause people to make remarks about …

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  • Give Your Customers A Good Show

    Your business is slowly falling apart. Hour by hour and day by day. The bulbs are burning out, the signage is getting ragged, your merchandisers are wearing out, and the rug is wearing thin. We don’t perceive these changes. At work, 50 hours a week, …

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  • Bigfoot

    Push Ideas For Better Creative Thinking

    A sponsored link from Starbucks Frappuccino appeared in my Facebook feed this morning. It announces a new Frappuccino flavor, S’mores. I won’t debate the choice of flavor. I understand the challenge the Starbucks beverage team has, trying to comp their numbers year over year with different flavors. I …

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  • Big V. Small

    Why Does Big Mean Bad? And Can It Be Avoided?

    It’s a phenomenon and seems inevitable. The story plays over and over. A small business is built, grows with wild success, and then loses its tarnish. Every big business we consider bad was once a Mom and Pop. When I mean bad, I don’t mean …

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  • Great Leaders Think Dirty Thoughts

    As we climb the corporate ladder, we catch on that people on the lower rungs do the tactical, heavy work. Further up the ladder, they get to sit at desks and focus on strategy. So, we set our sights on the upper rungs, work hard …

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  • Creativity Is More Practice Than Magic

    As problem solvers our role is to support companies, clients, and customers by solving their business problems. We’re asked to help drive sales, increase traffic, and build community. These challenges, and others, are solved through our ability to combine ideas in new and meaningful ways. …

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  • Rules Of The Garage

    [The garage where Hewlett and Packard started HP, 1939 photo] Founders Bill Hewlett and David Packard had the right idea when they first built their company. They believed if you had passion for what you did – and did it with quality – the money …

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  • Delivering Customer Service at Hooters

    On Saturday I had hot wings and a beer at a Hooters restaurant. For those of you not familiar with Hooters… They are a US-based restaurant chain best known for their hot buffalo wings and Hooter Girls – attractive waitresses dressed in low-cut white tank …

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