We want great experiences from those with whom we do business. Our customers want the same from us. However, sometimes our focus on "going the extra mile" for our customers causes us to neglect the basics. For example, Starbucks Coffee has [...]
Today is the day John Moore, author of The Passion Conversation, was supposed to record an audio podcast for Idea Sandbox. After going back and forth on timing we finally booked an hour to talk. But, John couldn't "make the call." [...]
Last Updated on 15 October 2013
POINT: Paul Williams In many organizations, we marketers don’t play a role in setting pricing. That is determined by the product, sales, or finance teams. […]
Last Updated on 8 October 2013
POINT: John Moore“Give, and you shall receive.” It’s an old and overused proverb. And for good reason… it works. The more kindness we give others, the more kindness we receive. The more knowledge we share [...]