Monthly Archives: September 2013

How To Be Cooler Than Your Competition

Alexander Calderwood, co-foudner of the Ace Hotel, was interviewed in the '10 issue of Entrepreneur magazine. In addition to an interesting article, reporter Jennifer Wang summarized Calderwood's philosophy on how to be cooler than the competition. Three years later the Ace is just [...]

How To Be Cooler Than Your Competition

Barilla Brand Blunder?

The chairman of Barilla Italian food company, Guido Barilla, was interviewed on Italian radio this week. He is being criticized for making anti-gay comments during the interview. The quote zipping around the internet is that he said his company: "would never [...]

Barilla Brand Blunder?

New Seasons Market, The Best Fine Print… Ever!

Once in a while you come across a business that "gets it." They just get how to make their customers happy. They cut through the red tape and bullroar because it just makes sense to put people first. A remarkable example [...]

New Seasons Market, The Best Fine Print… Ever!

What Is Your Competition Doing?

Do you know how well your business compares to your competition? More specifically, when it comes to how well you deliver Customer Service and Product & Service Offerings; how comparatively innovative you are? Also, beyond your competition, how do you compare [...]

What Is Your Competition Doing?

“Converge” Virtual Book Tour Concludes Today!

Today's the final day of the virtual book tour for Converge: Transforming Business at the Intersection of Marketing and Technology by Bob Lord and Ray Velez. On Monday... Ray Velez expanded upon the major themes from the book over at Scott [...]

“Converge” Virtual Book Tour Concludes Today!
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