Monthly Archives: July 2013

What Do Effective In-Store Marketing Campaigns Look Like?

Last Updated on 30 July 2013

POINT: John MooreWow! That’s a meaty question. Let’s simplify this and focus on the importance of communicating to two audiences to make a retail marketing promotion successful. One of the biggest lessons I learned from [...]

What Do Effective In-Store Marketing Campaigns Look Like?

How Connected Should Your PR Activities Be To Marketing Activities?

POINT: John MoorePublic Relations plays a role in marketing efforts as it relates to awareness, influence, and credibility. Let’s be clear, for the most part, retail brands view Public Relations as Media Relations. Brands seek to use traditional media (print, television, [...]

How Connected Should Your PR Activities Be To Marketing Activities?
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