Monthly Archives: April 2011

Solving Problems: First Get Your Brand Bearings

At times, has your company or team ever felt lost at sea? I recently built an exercise for a company that was ready to grow... and while they had goals in mind - a destination - they weren't sure where they [...]

Solving Problems: First Get Your Brand Bearings

Good Presentation Should Only Be Susceptible To Only One Interpretation

You may have already heard this story in a project management or team-building session. It is told today as several people blindfolded... each standing at a different part of (but not knowing it is) an elephant. From their micro perspective each [...]

Good Presentation Should Only Be Susceptible To Only One Interpretation

Ideas Are Parasites

What is the most resilient parasite? Bacteria? A virus? An intestinal worm? An idea. Resilient, highly contagious. Once an idea has taken hold in the brain it's almost impossible to eradicate. An idea that is fully formed, fully understood... that sticks! [...]

Ideas Are Parasites

Making Decisions With A Coin Toss

While it may be a nice way to choose who gets the last cupcake or which side of the field your team starts on, the coin flip can seem like a pretty flimsy way to make important decisions. But, what do [...]

Making Decisions With A Coin Toss

Next Presentation, Take Your Audience On A Hero’s Journey

A worker ventures forth from their common cube, into the conference room and your wonderful presentation. They are in wonder as you share how they can defeat the challenges the company faces. A decisive victory is won. Now a hero, they [...]

Next Presentation, Take Your Audience On A Hero’s Journey

How To Become A Really Good Marketer, A CrackerJack Marketer…

  Not too long ago... In a business galaxy not too far away... John Moore and I were retail marketing managers at Starbucks Coffee. Our hands were always dirty, working in the trenches designing and implementing marketing programs to acquire new [...]

How To Become A Really Good Marketer, A CrackerJack Marketer…
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