Monthly Archives: March 2010

Taking Action… It Is Worth Millions

This short stack of used sticky notes contains, without exaggeration, tens of millions of dollars in good ideas. I wouldn't classify them as "great" or "revolutionary" ideas. Not rocket science. Most, fairly basic. Yet, if these ideas were acted upon, they [...]

Taking Action… It Is Worth Millions

“The Basics” May Be Enough To Make You Great

Taking your business from good → to great → to remarkable can seem a daunting task. But, it may be easier than you think. The bad news from a customer perspective is that companies aren't doing the basics properly, let alone [...]

“The Basics” May Be Enough To Make You Great

A Cup Of Joe (Williams): On Aging…

"Oh, if I were only 20 years younger. I'd even settle out-of-court for 10." The lesson here? It goes by fast - too fast. My grandfather was 70 when he included this in a note to me in 1985. He was [...]

A Cup Of Joe (Williams): On Aging…

Driving Trial To Drive Sales

Mocha Valencia Frappuccino, was the one of the new beverages in the summer of 2002 at Starbucks Coffee. I was the marketing manager in charge of the summer promotion. The beverage team described the taste profile like eating pieces of "chocolate [...]

Driving Trial To Drive Sales

Cool Is Still Cool

I'm literally tearing through my old magazines - harvesting the stories that interest me. Going from paper to digital. I thought this Brief History of "Cool" was wicked cool. This is from four years ago... It would be interesting to know [...]

Cool Is Still Cool

Out With The New, In With The Old

Today in Amsterdam, in a park near my home, I saw city workers replacing the new, contemporary lights [pictured, left] with this old-school style [right]. While this small image is a big grainy, you can see that these "new" lights are [...]

Out With The New, In With The Old
Go to Top