In their book "Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea," Bill Schley and Carl Nichols Jr. share their idea of the dominant selling idea (DSI) and how to create a #1 brand. While you may be [...]
In the previous post in this series I shared Seth Godin's idea of creating a Purple Cow, he provides more detail about how to create a purple cow in his book "Free Prize Inside" and an expanded explanation of "remarkability... Who: [...]
Do you, your products, or your company need to stand out from your competition? Can being very different help create awareness? Well, before the holiday, I started to share best-practices from various marketing gurus on how to... not just gain awareness... [...]
In his book "Purple Cow: Transform Your Business by Being Remarkable" Seth Godin points out that... "In a busy marketplace, not standing out is the same as being invisible." What stands out more in a field of average cows than a [...]
Take a look at this two-minute video featuring Dub Hay - the head of Starbucks coffee team - talking briefly about Starbucks coffee purchasing practices... This is in response, among other things, to the recent trademark issues in Ethiopia. Long story [...]
The Christmas traditions in Amsterdam, the Netherlands are much different than in the United States. Twas the night before... The Dutch celebrate the arrival of Sinterklaas (Santa Claus) or Sint Nicolaas (Saint Nicholas) in mid-November where the Saint arrives by ship [...]
Not just different, but dramatically different is what Doug Hall prescribes... Who: Doug Hall Inventor, author, consultant, and recent judge on the ABC television network show "American Inventor." What: "Dramatic Difference" What is it?: Your job is to create a MONOPOLY. [...]
How do you break your company or product away from the pack of sameness? Welcome to the first in a series of guides highlighting techniques marketing experts suggest to be different and build awareness... Here are some thoughts by Tom Peters... [...]
Many of us are charged with the job of building awareness of our brand, company, product, and/or ourselves. The best minds in business agree, to get noticed you need to be different. Not just slightly, but very different... Tom Peters writes [...]
How do you take a negative situation and see it for its value versus dwelling on the potential harm? That's what asset-based thinking is all about... Shift your thinking to focus on the assets of a situation (what you have) versus [...]
